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"FRIEND TO FRIEND"
one, absolutely, indubitably and undeniably proven successful membership program
is this basic Masonic membership program for prospect solicitation.
Event Planning—what, when, where, how much will cost
Identify potential members
the list of potential members among active and willing Chapter members. Each
member should have approximately five prospects.
One—Each member calls each of their prospects to let them know that a special
event will be coming up and that they will receive an invitation.
Week Two—Invitations are sent.
Three—Each member calls each of their prospects to inquire if they got the
invitation and if the prospect might be able to come.
Week Four—Follow up post card sent to remind prospects.
Five—Each member calls each of their prospects to see if they need a ride.
Even if the prospect said couldn’t attend, prospect should be called to
see if there are any changes that would allow attendance.
Six—Event. Petition should be
the event, be sure to sit down and evaluate what went well, what didn’t and
why; who came, who didn’t and why; how much did it cost.
Then set a date to do again. Place
all of the names of those who were unable to make this event on the list to
invite to the next event.
your new or reactivated members!